CLIENTS INCLUDE: Fabris Lane, Vogue Eyewear, IT Cosmetics, Dove, Yardley, Simple, Max Factor, Propercorn, Charles Worthington, Philosophy, Sure, L’Oréal, Carpetright and Asda.
I was responsible for the design and production of branded content for ’Health & Beauty’ across print and interactive digital platforms. I worked closely with the editors, advertising team and clients to produce content which engaged readers and solved their problems, driving customers to products and services on Boots.com and in-store. I have also worked for the Hearst Studio producing designs and mood boards as well as picture editing for projects across print and digital for Hearst UK.
A short, fun quiz was designed for Fabris Lane to help readers to find the sunnies that suit them. The quiz took into account face shape and fashion sense and recommended a personalised style of frames based on the answers given. Illustrations brought the frames to life with a fashion-feel.
Vogue Eyewear wanted to showcase its spring-summer collection featuring a playful palette of materials and colours, promoting individual style. A still life photoshoot was conceived and executed that embodied the aesthetics of the brand.
IT cosmetics partnered with ’Health & Beauty’ to promote their new problem-solving makeup and skincare range at boots.com and in selected stores.
Dove and Vaseline brands wanted to raise awareness of their new moisturising, spray-on body lotions targeted at busy women. A listicle feature was designed in our digital issue with great time-saving tips for readers. This was part of an integrated campaign which also incorporated a targeted email slot, digital spotlight, print ad, sampling, coupon and a competition.
Yardley partnered with ’Health & Beauty’ to promote their new range of gemstone-inspired, floral fragrance explosions to a younger demographic. A fun, interactive quiz was designed for our digital edition to help readers discover the scent which best suits their personality.
Simple wanted to change shopper behaviour and demonstrate visually that the brand can help reverse the signs of dehydration. Our readers love to interact with our content so we designed a flipogram tool to engage them with lots of useful, memorable rehydration hacks as well as driving to the new Simple Water Boost range directly on Boots.com. This was part of an integrated campaign.
Max Factor wanted to drive awareness of their new dewy, Radiant Lift Long Lasting Radiance Foundation and concealer available in 18 different shades as well as offering readers application tips to get the best results from their products.
With customer trends switching from crisps to popcorn snacks, Propercorn partnered with Boots to promote their new range of flavour-packed pop-corn. We worked with the client to create a visual treatment that mirrored the brand’s playful aesthetic.
A multi-product branded content promotion was designed to showcase useful, clever products to keep coloured hair looking salon-fresh for longer at home.
A multi-product branded content promotion was designed offering readers a helpful guide to finding their perfect solution for chapped winter lips.
Philosophy wanted to raise awareness of their new peel kit with this quick at-home makeover routine for radiant-looking skin.
Sure wanted to raise awareness of their new antiperspirant range. We offered Boots ’Health & Beauty’ readers smart heat-busting hacks with carefully sourced on-trend imagery to mirror their brand aesthetic.
L’Oréal wanted to drive awareness of their new Age Perfect range. We offered ’Haper’s Bazaar’ readers beauty sleep boosts and expert tips for making the most of a good night’s rest.
Carpetright promote their 2022 flooring range with style tips and inspiration for every room in your home from the trusted experts at ’Good Housekeeping’.
Asda wanted to inspire customers to mix things up and experience new flavours with their range of indulgent Extra Special cheeses. The food writers came up with serving and recipe suggestions and mouth-watering food photography styled within the Asda brand guidelines was commissioned and art directed by the Hearst Content Agency. Assets created were used across social channels.